Sheltered in the concrete underground of the Etihad Stadium carpark in Melbourne’s central business district, B3 arrived on the city’s clubbing map in late-2018 with the promise of three special events per year, each one welcoming around 7,000 people.
B3 is the brainchild of Daniel Teuma, director of promoter Novel Tours & Events. In the lead up to its launch, Teuma explained the rationale behind the pop-up nightclub: “One aspect sorely lacking in Melbourne’s nightlife is an inner-city location suitable for largescale, indoor events,” he said. “To ensure each occasion is truly special, B3 will only host three events per year and feature artists who have transcended their respective niches to become full-blown scene icons.”
The first of those events featured DJ Koze, Charlotte De Witte and Gerd Janson, as well as a Funktion-One Vero sound system from Full Throttle Entertainment.
Read the full article in the January 2019 issue of TPi